A peak at our first sample / prototype.

It’s almost game time!

Sports travel has never felt so focused, so clutch.

We are Athletes defined by mindset.

Our mission is to create simple, innovative, and functional sports travel gear for focused athletes on the move.

How We Play

Our Design Philosophy

  • Simplicity is not minimalism, yet less can be more. Minimalism does not necessitate answers to problems, but problems can have simple solutions.

    Our approach is based on Minimum Viable Solution.

  • We love the Pareto Principle. We prioritize the 20% of drivers that yield 80% of the results. It helps us focus on bringing the best products to our community without waste.

  • We want to reduce the noise around us as athletes so that we can focus on what matters. Our products must not create more noise, rather they should leave room for inspiration and energy.

    This also means that we can not be everything to everyone and we choose to prioritize for the best outcomes.

What We Practice

  • Structure

    We design gear that reduce the disarray of constant change and movement. Structure must be functional without being restrictive.

  • Adaptability

    Change is constant as we move through our day, our training, our competitions. We design gear that adapts simply and effectively.

  • Style

    Quality craftsmanship should also look attractive. Form and function must coexist. We seek to design products that are timeless and iconic.